The idea of ​​the poster is to represent and honor a recurring part of the creative process: failure. For that, it mimics instruction manuals' language, with simple-stroke-black-and-white illustrations. The result is a metalinguistic manual on how to make a poster, with clear and well defined rules. However, the final poster is the result of an error - the area delimited for the cut was ripped off. So the poster itself is a failure.